The Family Feud board game was created by Imagination Games and was released in December 2014. “We're delighted at the brand’s ongoing success and looking forward to continuing the rollout of our commercial brand strategy to amplify Family Feud and put it into the hands of fans.” “Family Feud is fast establishing itself as one of the most loved and diverse brands in Australia,” Zara Curtis, director of Brand Partnerships, FremantleMedia Australia said. The first Australian lottery to release the Family Feud game will be Lotterywest in Western Australia under the Scratch n’Win brand. Scientific Games Products Australia will create Family Feud-branded instant scratch lottery tickets. Publishing partner Bauer Media Books will bring Family Feud Word Hunt to the market nationally in November, available in newsagents and bookstores. John, Beers, Jennifer Mullin, Cox and Arquette.Family Feud format owner and producer FremantleMedia Australia (FMA) has announced new brand extension partnerships for Australia's number one rating TV game show. Celebrity Name Game is co-produced and co-financed by FMNA and Debmar-Mercury, and is distributed domestically by Debmar-Mercury and internationally by FMNA. “ Celebrity Name Game will make the perfect companion to Family Feud in early fringe and access time slots next fall,” said Deb-Mer co-presidents Mort Marcus and Ira Bernstein. This marks the second syndicated collaboration between FMNA and Lionsgate’s Debmar-Mercury, along with Family Feud, which is produced by FMNA and distributed by Deb-Mer. “ Celebrity Name Game is a hilarious and innovative rapid-fire game show that combines the best of pop culture with the best of comedy,” said FMNA CEO Thom Beers, noting the company’s success with game shows hosted by comedians like Drew Carey ( The Price Is Right), Steve Harvey ( Family Feud) and Wayne Brady ( Let’s Make A Deal). In Celebrity Name Game, celebrities team with contestants to identify famous names including actors, singers, athletes, pop culture figures, politicians and even cartoon characters. Ferguson’s involvement stems from the project’s first incarnation at CBS where Coquette sold it as a pilot two years ago under the title Identity Crisis with Ferguson hosting. John ( Deal Or No Deal), who will serve as showrunner. The half-hour strip, based on the board game Identity Crisis, was developed by Courteney Cox and David Arquette’s Coquette Prods with Scott St. FremantleMedia North America has teamed with Debmar-Mercury for Celebrity Name Game, a fast-paced game show slated for a fall 2014 nationally syndicated launch with The Late Late Show’s Craig Ferguson hosting.
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